Impact Solutions

A digital signage network is only as good as the impact it has. We help you set goals for the network to measure its success and we then give you tools to ensure that it is doing what you want it to do. Our platforms provide detailed reporting and analytics to ensure you have proof of play and know that your advertisement or content played when it was supposed to. We can link into audience measurement software and hardware so you can see who looked at your screens and how long they spent in front of them. Our EnGage platform can link into your EPOS system to see if the ad you played had a direct effect on sales. It can link into your inventory system to automate ads - so if you have an excess stock of a product it will promote that more, if you run out of stock it stops playing the ad. 

Finally we have an exciting partnership with Path Intelligence. Path Intelligence owns proprietary technology that detects and predicts how shoppers and visitors will behave within enclosed environments such as malls, retail stores, transportation hubs and stadiums.

Superior to camera-based tracking, Path Intelligence captures data on shoppers by passively and anonymously observing the movement of their mobile phones. The firm provides customized information on how many shoppers there are by department, how long they dwell, how frequently they come back, which stores they visit during their mall trip, and how the full path-to-purchase (and beyond) is mapped. Path Intelligence is currently working with US retailers J.C. Penney and Home Depot as well as a number of UK retailers and mall management companies.

ComQi and Path Intelligence will work to provide retailers with detailed analytics on general shopper behavior in the store as well as specific analytics linked to digital signage. The Path Intelligence system can be used to optimize digital signage installations and measure engagement at the screen level.