Atlanta Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, will feature Platt Retail Institute’s Digital Retail Forum as a full-day, pre-show educational opportunity.

The Digital Retail Forum: How In-store Technology is Redefining Retail, scheduled to run from 9 a.m. to 5 p.m., is one of eight pre-show educational programs that will be presented on Tuesday, March 15, 2016. PRI’s all-new Digital Retail Forum will focus on how changing consumer shopping preferences are causing retailers to transform the way they do business. Much of this change is supported by customer-facing technologies, such as digital signs and equipping employees with smart phones and tablets. Opportunities increase through the use of Wi-Fi to understand customer behavior and RFID tags to locate merchandise as well as the growth of big data analytics. Forum attendees will hear case studies presented by retailers, and gain insights into these and other leading-edge issues.

Presenters include digital signage and retail industry professionals from organizations such as Six Flags, Freshwater Digital, Big Red Rooster, Nebraska Furniture Mart, and Fresh Juice Global. For more information, visit:bit.ly/DigitalRetailForum2016.)

This immersive full-day program is designed to help attendees learn about topics such as using data to improve message targeting to drive results and engaging the right team to ensure that the best decisions are made about integrating in-store technologies. Steven Keith Platt, Director and Research Fellow at PRI, said Forum speakers will share case studies and best practices to help attendees understand the current challenges with using technology to improve the customer experience.

The 2016 Digital Retail Forum is supported by Platinum Sponsor Scala, and Gold Sponsors ComQi, D3LED, NEC and Reflect.

Registration for Platt Retail Institute’s Digital Retail Forum all of DSE’s Tuesday, March 15 pre-conference seminars, or any of the DSE 2016 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2016.com.

Mark your calendar now: DSE 2016, co-located with the Digital Content Show, is scheduled for March 15-18, 2016, withaccess to the Exhibit Hall March 16 and 17 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. Or, for more information, visit www.DSE2016.com
You can follow DSE on Twitter at DSExpo, or for all DSE 2016 updates, use #dse2016. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

About Platt Retail Institute
Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. PRI develops marketing and technology deployment strategies, supported by analytics, to build brands and increase sales. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and other pioneering industry research.

About DSE
DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 15-18, 2016 with access to the Exhibit Hall March 16-17. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in 10 educational tracks. The 2016 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted Industry Roundtable Discussion Groups and free presentations staged in on-floor theaters.

For more information, contact Communications Representative
Geri D. Wolff, Market Works International, Inc. (386) 447-0018
gwolff@market-works.com

For information about ComQi’s digital signage solutions, contact:
Stuart Armstrong
President & Chief Revenue Officer
marketing@comqi.com
212-741-8575