Benefits of Using Cloud Based Signage Players

Digital signage breathes life into any business environment. It's designed to grab customers' attention and enhance their shopping experience. ComQi's CMS allows you to manage your cloud-based signage players remotely in real-time, as long as you have access to an internet connection. Whether you are adding interactive content or sharing your brand’s images and videos, cloud-based signage can help you capture your customers’ attention.

ComQi’s EnGage CMS solution is a secure, easy-to-use, and reliable cloud-hosted platform that supports a range of content requirements. ComQi’s cloud-based digital signage content management solution is 100% browser-based hence there is no need for local software installation or infrastructure. Plug in your digital display hardware, log in to EnGage, and quickly update your signage content.

Why Cloud-Based Digital Signage Players Are Better Than On-Premise Solutions

On-premise digital signage solutions are an alternative to cloud-based CMS but feature lower security and quality standards. Companies using on-premise solutions house and maintain the servers that support their digital signage content.

The most apparent difference is that the on-premise is an internal solution, while the cloud-based digital signage software is external.

Although it might be tempting to choose the internal solution, more benefits are associated with using cloud-based digital signage solutions. Below are reasons why EnGage cloud-based CMS solution is a more rational and practical option:

Auto-Scaling Capabilities 

You can upload more dynamic content with a cloud-based digital signage solution since it features auto-scaling capabilities. In addition, you can add more display screens without worrying about possible failure. Cloud-based signage can easily scale up or down to meet your business’ needs.

Better Customer Service

ComQi offers customized customer support to keep your signage running smoothly. Our dashboard also allows businesses to create custom reports on the condition of their signage so we can quickly spot and resolve any issues.

In contrast to an on-premise solution, your IT team won't need specialized skills to manage servers and networks. Instead, we handle complex tasks and offer free and automatic updates.

Top Level Security 

With cloud-based digital solutions, you can assign roles and permissions to your team. For example, your employees can only access the system depending on their job requirements. During team transition, you can also change the password to keep data safe from staff misuse. An experienced provider like ComQi knows how to protect your signage network from cyber-attacks or data breaches.

Benefits of Cloud-Based Digital Signage

Digital Signage Is Easier to Set Up and Use

Before, setting up digital signage was a huge challenge for businesses in terms of money and time. Luckily the new generation of cloud-based digital signage turned things around.

You can now set up your digital signage and start using it without the need for internal servers, networks, or technical expertise.

In addition, creating dynamic content has never been this easy with digital signage. Most digital signage solutions like the EnGage CMS provide pre-made templates that allow you to design content with straightforward drag-and-drop methods.

The best digital CMS features inbuilt apps that connect to different services like social media and RSS feed integrations.

Cloud-Based Signage Is Cheaper Than On-Premise Solutions

As mentioned earlier, you won't require an internal network and server to support your cloud-based digital signage. This means that you can save a significant amount of money that you would have otherwise spent on housing and maintaining the on-premise servers. You will also save on hardware and IT-support costs.

Traditional on-premise signage features substantial upfront costs, including orienting expenses and labor costs of replacing the signs. On the other hand, cloud-based digital signage comes with a fixed price. So, whether or not you switch out the content on a weekly, daily, or hourly basis, the cost of managing your digital signage won't change. In addition, most providers offer free software updates; you will have access to the latest and best versions.

Less Maintenance

It's easier to replace or update your digital display hardware than maintain outdated digital displays. Although cloud-based signage requires minimal maintenance, the ComQi team is always on standby if you encounter any issues. We install and service our client's cloud-based signage. You can also identify defaults and update using a computer from any location. Simply put, you don't have to be physically close to the display screen to make any changes.

There are fewer items to repair when using cloud-based digital signage; hence maintenance and support aren't much of a challenge. However, with old-school digital signage, the cost of the two can be much higher. In addition to high prices, maintenance for traditional digital signage is time-consuming and may disrupt your daily schedule.

Real-Time Updates Across Your Digital Signage Network 

Updating content in real-time is one of the best things about cloud-based content management systems. Provided you have access to a stable internet connection, you can design new promotions and messages and display them on all your screens or add them to a specific digital signage whenever and from wherever you are.

This flexibility will allow you to deploy up-to-date and fresh content throughout, share important information with your team or target a particular audience at a specific time. All it takes is a few simple clicks on your dashboard.

No Servers Required

An on-premise server is good until it breaks and everything else fails. This mishap may cause low productivity and massive inconvenience. You will also have to bring in a high-paid IT specialist and cover substantial maintenance costs.

Additionally, servers themselves are expensive and require cool and secure facilities. Finally, just like other IT equipment, servers will become obsolete; you will have to replace them from time to time. Fortunately, you can avoid these troubles by switching to cloud-based digital signage solutions.


It's evident that cloud-based signage players are economical, easier to maintain, user-friendly, and the best option when you want to target a specific audience or display an advert at a particular time. These are some reasons why more businesses trust ComQi's EnGage CMS. Check out digital signage case studies for more details on the same. Don't be left behind.Are you ready to switch to reliable cloud-based digital signage? Contact ComQi for more information on EnGage cloud-based CMS.