As the world evolves, so does the way we communicate, especially in the business world. Traditional methods such as print media are becoming increasingly obsolete as digital signage takes over. Today, digital signage is everywhere you go, from retail stores to restaurants to healthcare facilities.
Digital signage allows businesses to communicate with clients and employees or advertise in real-time. This makes it easier to reach target audiences directly without any middleman.
The three most common components of a digital signage system include:
- Digital Display & Media Player Hardware
- The Content For Your Displays
- A Content Management System
In this article, we’ll briefly discuss what a digital signage content management system is and then highlight ten ways to use it.
What Is A Digital Signage Content Management System?
A digital signage content management system is a software program that allows users to create, manage, and deliver digital signage content to a single display or an entire digital signage network.
A digital signage CMS allows for the centralized management of content, real-time changes and updates to content, and the scheduling of content to play at specific times. Additionally, a digital signage CMS provides users with the ability to track the performance of their content.
10 Ways To Use A Digital Signage CMS
Today, most businesses are opting to use digital signage for advertising and internal communication. This is because this method gives them the flexibility to control their content without any limitation. However, if you want to use this method for your businesses successfully, you need to work with the right digital signage, like ComQi’s EnGage CMS.
1. Create engaging content
With a digital signage CMS, you can easily create eye-catching and engaging content. You can use a variety of media types, including images, videos, and text, to create content that will capture your audience’s attention. You can also use interactive content, such as forms and QR codes, to engage your audience and encourage them to take action.
2. Deliver your content in real-time
A digital signage CMS allows you to make changes to your content in real-time and deliver it to your displays immediately. This is helpful if you need to make changes to your content on the fly or if you want to ensure that your content is always up-to-date.
3. Schedule content
Scheduling content is one of the great features of a digital signage CMS. With a digital signage CMS, you can schedule content to play at specific times. For example, you can schedule content to play during peak hours or when you know your audience will be most receptive. This is a great way to ensure that your target audience sees your content.
4. Manage multiple displays
With a digital signage CMS, you can manage content for multiple displays from a single platform. This makes it easy to make changes to your content and ensure that all of your displays show the same content. You can manage content displayed in different geographical locations from one centralized point or with a cloud-based CMS.
If you have multiple displays, you can use a digital signage CMS to create content for each display. For example, you can create a different piece of content for each broadcast or create a playlist of content that will play on all the broadcast screens. Digital signage CMS also allows you to manage the settings for each display, like the resolution, brightness, and volume settings for each display.
5. Track the performance of your content
Tracking the performance of your content is important because it allows you to see how your content is engaging your audience. With a digital signage CMS, you can track how long people are viewing your content and what actions they take after viewing it. This information can help you optimize your content and ensure that it engages your audience.
6. Integrate with other systems
One of the uses of a digital signage CMS is that it can be integrated with other systems. This allows you to display relevant information on your digital signage and provide a more seamless experience for your customers and employees. For example, you can integrate your digital signage CMS with your CRM system to display customer information on your digital signage.
7. Display interactive content
With a digital signage CMS, you can display interactive content that allows your audience to interact with your brand. For example, you can display a QR code that people can scan to get more information about your product, or you can display a form that people can fill out to enter a contest.
8. Use templates
One of the great features of a digital signage CMS is the ability to use templates. With templates, you can quickly create and deploy content. This is especially helpful if you need to create content on a tight deadline.
9. Create custom reports
One of the great features of a digital signage CMS is creating custom reports. With a custom report, you can track how your content is performing and see which pieces of content are most popular with your audience. This information can help you make decisions about your content strategy and ensure that your content is engaging and effective.
10. Manage user permissions
One of the uses of a digital signage CMS is managing user permissions. With a digital signage CMS, you can manage user permissions and give different users different levels of access to the CMS. This is helpful if you want to give certain users the ability to create and manage content while others can only view and approve content. To learn more about this, you can check out some digital signage case studies available on the internet.
Without an effective CMS, digital signage and the material it displays are severely limited. Digital signage often comes with an in-built content management system (CMS) that should be properly vetted before purchasing. You might think of it as the art and science of creating and disseminating meaningful and cost-effective information for the firm.If you’re looking for a cloud-based digital signage solution, ComQi is a great option. With ComQi, you can manage your signage from anywhere, using any device. Plus, ComQi offers a variety of features and integrations to make your digital signage more effective. To learn more about ComQi’s cloud-based digital signage, click here.