How Does Digital Signage Software Work?

Businesses in all industries are embracing a move towards more digital and interactive content experiences from traditional print signage. This transformation wouldn’t be possible without digital signage software to manage and operate your network of displays. So what exactly is digital signage software and how does it work?

What is Digital Signage Software?

Digital signage software is a program that allows you to manage the content that shows up on your screens. Users can create, schedule, and distribute content using digital signs. ComQi and other digital signage providers provide cloud-based signage software (SaaS) which allows for remote management of an entire digital signage network.

What Does Digital Signage Software Do?

The primary purpose of digital signage software is to help you show the right message to the right person at the right time.

Let’s see what other functions a digital signage software performs:

Content Scheduling & Programming

Cloud-based signage software is a software as a service (SaaS) that allows users to upload, schedule, and program content from anywhere. The software enables users to automate and fully control which content design gets screened and at what time. This content scheduling feature is vital for businesses aiming to get the most out of their signage. Once content has been scheduled, you won’t have to constantly check your signs or switch out the content yourself. You’ll save time to focus on other aspects of your business.

Content scheduling and programming can be a great time saver, and it simplifies the constant process of updating the screens. You can schedule seasonal campaigns or program content to be displayed on screens to individual hours, minutes, or seconds. Simply plan a timeslot by creating the days and times you’d like your content displayed.

API Integration & Compatibility

Whether you want to automate your digital signage content uploads or generate an entire service, efficient digital signage software will enable API integration to help you achieve your goals. API integration and compatibility will be necessary for projects that require displaying content and custom data on a screen. You can also use digital signage API calls to enable your digital signage displays to respond to your corporate data and enterprise software in real-time.

The software can automatically alter the content displayed based on schedules and other predefined parameters with digital signage API.


Digital signage software supports a flow of real-time information and content on active screens and the whole network. Some software even allows users to monitor and reboot the functioning screens remotely and install updated software.

Content Templates and Management

Most businesses use digital signage system templates to create their digital signs. A digital signage content management system (CMS) allows users to quickly and efficiently upload files such as images, videos, and documents with various file formats to avoid wasting time on format conversions.

The ultimate goal of digital signage content management is to display engaging and impactful content for the target audience enhanced with other digital mediums such as statistics, videos, and photos. This will create a lasting impression and prompt viewers to take some form of action, such as following the company on social media or buying a product or service.

Regardless of your business goal, digital signage templates and a CMS should provide improved analytical and statistical results leading to company growth.

ComQi’s Digital Signage Software

Customers are usually drawn to exciting, unique, and memorable experiences that result in excitement, leading to brand loyalty. ComQi provides digital signage solutions for retail and multi-store chains that require innovative, attractive wall displays and informative, dynamic signage to give your business a positive brand image.

Read our digital signage case studies to learn how ComQi’s expertise has helped leading brands build and manage impactful digital experiences for their customers. ComQi helps businesses create a consistent experience for customers across various locations and help you shift from expensive printed media displays to constantly fresh, interactive, and dynamic signage.

EnGage: Cloud-Based Signage Software

Most informed businesses prefer a cloud-based digital signage solution to avoid costly physical hardware and infrastructure. Although you’ll still need the actual hardware, you’ll remotely monitor, manage and update your digital signage network via a cloud-based CMS.

A cloud-based signage software is also easy to use. Simply sign up or log in to the service, and you get instant access to your digital content dashboard.

ComQi’s efficient and easy-to-use EnGage content management system assists you in creating and distributing compelling digital content across multiple locations of your business. This gives you the opportunity and flexibility to schedule and program your content in different effective ways. 

OnSite CMS

With a traditional, on-premise software option, you’ll need first to install it and then set up the servers before configuration. This option is often not as flexible and can be time-consuming, but if your business prefers localized customization or if you want to control your own security, then it might be your best solution.

Final Thoughts

An important feature of digital signage software is enabling users to manage their digital content remotely and efficiently. Moreover, users can also create and manage playlists with different content and schedule it to run at set times. In addition, users can use digital signage software to manage several screens simultaneously by organizing related screens into various groups, which can then be managed together.

Digital signage software has become popular in the modern business world because it engages with customers and the target audience in a much more interactive and effective way than traditional static signage. ComQi will help you achieve your goals to drive results and improve your business brand image and build a memorable customer experience.