5 Ways to Leverage Restaurant Digital Signage During the Holiday Season
Leave your mark this holiday season with festive digital signage. When you want to ramp up your restaurant’s marketing and get a jump start on the busy season, digital signage can offer great solutions for seasonal menus, specials, holiday promotions, and holiday events. With the hustle and bustle of busy shoppers, everyone will be looking for the next place to grab a bite to eat. Using digital signage to prepare and plan helps with expanding your restaurant’s outreach and can improve engagement, which is essential during such an energetic season.
Let’s look at a few ways you can utilize digital signage in your restaurant this holiday season, and discuss how ComQi’s EnGage CMS and cloud-based digital signage solutions can help your restaurant specifically stand out for the holidays.
1. Boost ROI Using Interchangeable Themes
One of the biggest advantages of using digital signage in your restaurant is that you can easily utilize transitions, timed media, and interchangeable themes to engage and interact with hungry guests. With the holidays coming up, changing up themes can be an added stress and can often leave you feeling rushed with getting things together.
Luckily, restaurant digital signage allows you to easily integrate eye-catching content into your daily routine and is easy to change or update depending on holidays. There’s no need to physically change out displays and you can update content with the click of a button. From sliding media to attention-grabbing videos, showcasing holiday favorites such as eggnog, and more – you can display themed content in order to make a personal connection with patrons.
2. Use Digital Signage with Interactive Countdowns
There’s something about counting down the days to a big event that’s a little exciting, and that goes for holidays as well. Digital signage can help you create a sense of urgency with patrons, encouraging them to take advantage of sales on seasonal dishes and deals. With cloud-based digital signage, you can create an interactive countdown that persuades hungry customers that there’s a limit on certain menu items. Watching that clock or calendar as it changes can provide a real sense of scarcity and boost overall enthusiasm that’s geared toward the items you’re serving and the great deals you’re offering.
You can use interactive countdowns during the holidays to
- Promote seasonal dishes
- Market giveaways for gift cards or other restaurant favorites (appetizers or desserts)
- and much more
3. Update Holiday Hours
During the holiday season, everyone enjoys spending time with family and friends and many restaurants alter their hours on certain holidays. Whether you’re changing up your normal hours of service or you’d like to showcase that you’re open for major holidays such as Christmas, Hanukkah, Kwanzaa, and the New Year – restaurant digital signage allows you to seamlessly promote when your restaurant is open and when it’s closed.
4. Showcase Your Best Seasonal Items
Do you have a few delicious recipes that you know customers get excited about during the holiday season? Promote them effortlessly with digital signage. Not only is this a great way to get them excited for their seasonal favorites, but it can help you showcase these specialty items to those passing by on the street or online.
Digital signage offers you a great outlet for reaching new patrons with ease. Displays can be fitted in windows, placed on interactive kiosks, and more. They make it easy to promote holiday goodies without it feeling pushy.
5. Share Your Gratitude
Customer appreciation goes a long way when it comes to creating and maintaining long-lasting relationships with your diners. When you express how thankful you are, consumers often feel more connected to your restaurant. It makes them feel like you truly value their opinion and it can encourage them to come back the next time they’re hungry or get a craving for one of your specialty dishes.
Updating media for your digital signage is easy. From themed templates to adjusting text, you can effortlessly leave a sincere message thanking patrons for their business. What makes this type of media great is that digital media allows you to showcase content via transitions or videos. This means that you can share various graphics and a multitude of content back to back without having to manually change it every few seconds.
Get Active with ComQi’s Digital Signage Solutions
There is a multitude of digital signage products out there to choose from, but at ComQi we like to ensure you have resources that are curated to your restaurant’s needs specifically. We believe in the value of long-term solutions rather than simply jumping on the next wave of technology. Digital media is here to stay, and with more than two decades spent carefully analyzing the industry, we understand what solutions are needed in this digitally driven world.
With our digital solutions, you retain full control over your marketing content while we act as the helping hand. From service and installation to 24/7, 365-days-a-year support, content production, and content management – we’ve streamlined the processes to ensure you always have access to top-of-the-line solutions.
Using CMS programming, you can access thousands of templates, re-use graphics with overlays or text media to refresh their appeal, and much more from the convenience of your dashboard. Make adjustments remotely, schedule time durations for specific content, and easily plan well in advance to take some of the stress off during this holiday season.
Still uncertain about how digital signage can improve your restaurant’s engagement with customers? Worried about expenses and whether or not to jump on the train of technology to help keep up with the latest trends? Contact us today to connect with a member of our support team. We’ll discuss your restaurant’s specific needs, go over all of the potential benefits of using digital signage during the holiday season, and we’ll talk about how restaurant digital signage can increase ROI for your business specifically.
Restaurant digital signage during the holidays can drastically be a game changer, so don’t miss out on finding out all of the unique ways it can boost sales and improve customer retention for you.