The world’s most recognizable companies have endorsed ComQi to create, implement, and maintain unique digital signage experiences for more than two decades. Our experienced team is there to assist you at every step of the process as you adopt innovative, eye-catching wall displays and dynamic, informative signage to bring your brand image to life. Also, ComQi’s easy-to-use EnGage content management system helps you build and deploy compelling digital displays across your multi-location business: giving you the flexibility and opportunity to schedule and target your content in a multitude of ways.
Here’s everything you should know about using retail digital signage:
How To Use Digital Signage In Retail Stores
As a retailer, providing superior customer experiences and giving customers a cause to return to your store to purchase multiple items should be your top goal. Managing these experiences across a multi-location business requires an enterprise solution, such as ComQi’s EnGage content management system. EnGage is a cloud based digital signage software that gives organizations total control of their cloud based digital signage.
Here’s some of the ways you can put your cloud based digital signage to full use via ComQi’s cloud based digital signage content management systems, EnGage and Onsite.
1. Promote Your Sales and New Products
Digital signs are large beacons that inform your customers what they should do and where they should go. This helps make customers more confident in their purchasing decisions.
With EnGage CMS, you can schedule and deploy enterprise content across your cloud based digital signage with just a few clicks.
2. Improve Customer Communication
While immediate customer care is a fundamental differentiation between online and in-store buying, digital signage may significantly improve the in-store consumer experience. To better the shopping experience, digital signage can be used for navigation in a store or to display extensive product catalogs.
Using the Onsite content management system, you can deploy localized content to specific locations. You can control this at the location and enterprise level – giving you full control of your digital signage network and content approvals if needed.
3. Use Interactive Signage to Support Your Sales
Retailers can allow customers to interact with the brands by using interactive displays to share product-specific information, finding a way to share complementary products, or sending customized promotional messages.
ComQi’s digital signage solutions have delivered interactive displays for organizations such as Famous Footwear. Read all about how Famous Footwear used ComQi’s cloud based digital signage for their retail stores.
4. Bring Your Online Experiences Into Your Stores
Use digital signage in your stores to improve customer engagement by sharing your social media content on your in-store signage. You can help build brand awareness and encourage shoppers to follow you on your social media accounts.
You can also use digital signage to share positive customer experiences and reviews. This can help build trust with potential customers, as you share other customer’s stories about how they used your products to improve their lives.
Creating a feed of content using ComQi’s EnGage CMS can be done via ComQi’s API to plug into your review management system.
5. Use Video Content to Educate Customers
You can utilize digital signage in retail establishments to educate your consumers about your products or services by projecting videos that answer questions about your products or services. You can also provide quick responses to questions that you frequently receive from your customers. You can also reveal other vital facts about your company, which will assist your customers in learning more about you without going to online sources.
Curating and scheduling a content feed of engaging video content specific to the enterprise and individual location can be done via the EnGage and Onsite content management systems.
6. Drive More Sales By Sharing Complementary Products
Retailers can inform customers about similar products or even propose upgrading their products by installing digital signage beside product displays, allowing them to merge or upsell as the scenario requires. Sharing can result in more significant sales revenue as well as greatly improved customer experiences by providing them with a wider range of options to pick from.
Creatively using content to upsell and cross-sell via ComQi’s digital signage solutions can help improve the retail experience for your customers and improve your bottom line.
7. Increase Foot Traffic by Catching People’s Attention
For starters, one of the main advantages of retail digital displays is attracting customers. Initially, digital window displays were only used by a few clothing stores here and there. Now digital signage is widely used, because of the contribution of screen-obsession nowadays. Screens naturally attract and hold people’s attention.
Using traditional signage, such as flyers, is outdated. Instead, ComQi helps retail brands implement innovative solutions, such as our partnership with Famous Footwear to implement an engaging digital signage solution at their 34th Street flagship store.
Is Retail Signage Right for Your Business?
All of these digital signage applications will help your retail store increase sales and money in the long run. If you haven’t started using digital signage in your retail business yet, now is the time to begin engaging in digital signage to boost sales. Contact us today to learn more about ComQi’s retail signage solutions.