The digital signage market is expected to reach USD 29.6 billion by 2024. Traditional signage has moved to the digital era. Gone are the days when people opted for old printed signs. Businesses are moving towards digital signage players as a way to upgrade their outdated signage.
The best digital signage systems make it easy to deliver content on LCD or LED screens and video walls with the help of a content management system. This software makes it easy to update your content across an entire network of digital signs in multiple locations. Top digital signage software will support integrations for your existing systems so you can display content exactly as you’d like.
So, is digital signage right for your business? Here’s what you need to know about digital signage players and what the top systems have in common.
What Is a Digital Signage System?
A digital signage system is a centrally controlled content distribution platform that enables users to playback content on one or more screens or displays. The content can include product information for retail stores, digital menus for restaurants, informational kiosks in large shopping centers or hotels, or wayfinding solutions for enterprise level corporations.
Digital signage systems are comprised of three main components:
- Hardware: This is the physical components of your signage system, like high definition screens, media players, and other network equipment.
- Software: This is the digital infrastructure used to create and schedule content, monitor analytics, and troubleshoot any issues.
- Content: It’s crucial to have engaging content on your digital signs for your system to have the greatest impact. The best signage systems will offer templates and other resources to make creating eye-catching visuals simple and easy.
What Do the Top Digital Signage Systems Have in Common?
Digital signage brings interactive, professional content to screens of all kinds. Before investing in a particular digital signage system, you need to ensure that it has all the features you need. These are some of the most important features to look for in a signage system:
1. One Provider for End-To-End Installation
Your signage provider should be able to support you at all stages of deployment for your signage system. A great provider will help you eliminate any roadblocks you may encounter when setting up your network of displays.
ComQi’s deployment process starts with figuring out your desired implementation and use-case to determine which of our products will best meet your needs. We’ll help you set up your network to minimize downtime or other setbacks.
Then, we’ll help you set up your content and programming so your signs will have the best chance of catching your customers’ attention. Our cloud-based CMS makes scheduling and content creation easy for anyone in your organization. We can even train you so you can get the most out of our systems.
Finally, we can take you through the in-venue deployment process to make sure everything is up and running smoothly.
2. Easy to Use, Intuitive Content Management System
No digital signage system would be complete without a content management system. This is where you will control your display network’s scheduling and content.
The EnGage CMS empowers you to securely and reliably manage your digital signage and interactive experiences. It’s also a totally browser based Software as a Service (SaaS), which means you can control your content on almost any device with an internet connection.
Look for these features when choosing your content management system for your signage system:
- Easy-to-use dashboard
- Content templates
- Content scheduling and programming
- API Integration
- Automated software updates
- Service and support
- Online documentation
3. Experience in a Range of Industries
Business owners in countless industries are turning to digital signage to improve their marketing and customer engagement. The best digital signage companies have experience in a range of industries.
Here is a list of some of the industries that ComQi serves:
- Hotel and Hospitality Businesses
- Enterprise-level Corporations
- Hospitals and Healthcare Practices
Read our case studies to learn how we’ve helped businesses reach more customers and increase their revenue with digital signage.
4. Cloud-Based Signage Management for Instant Updates
Most cloud-based digital signage systems need proper management for instant updates. This eliminates the need for constant maintenance, saving time and resources. Cloud-based signage allows you to control your entire signage network remotely so you won’t have to pay for costly IT support visits.
If a business has different content on multiple displays, it’s imperative to manage the content remotely. It allows businesses to experiment and identify what works for them to schedule content in real time.
Choose the Best Digital Signage Solution That Can Help Your Business
Selecting the right signage system for your business can be daunting. Having a flexible and quality solution plays a vital role in the visual effects of the content.
At ComQi, we will help you with your project from start to completion and ensure that you have the necessary support to maintain your network. Our goal is to utilize your existing infrastructure as much as possible. We will assess your technology, identify the infrastructure to reuse and provide upgrade recommendations where necessary.