What Exactly is Smart Digital Signage?

The value of the digital signage display market is growing at a rate of around 7% a year as more businesses make the change from static to digital signage. It’s currently valued at $5.3 billion. Why are so many organizations making the switch to smart digital signage? Static signage is no longer able to engage with customers the way digital signage can. Digital signage offers a more engaging experience to customers who are now used to–and expecting–a digital experience.

Digital signage is more than a video screen, though. It’s a sophisticated system that allows businesses to update content on a digital display. This can help businesses more immediately meet the needs of customers in a way that boosts their ROI. From retail to health care, organizations in every industry are taking advantage of the power of digital signage to spread information, increase brand awareness, and deliver content in a more powerful way.

Digital smart signage takes it a step further. Smart signage creates even more innovative solutions that allow businesses to respond to changes automatically, delivering an even better experience for the customer. But is it the right solution for your organization? Learn more about smart digital signage, what makes it smart, and what the benefits could be for your business. 

What is Smart Digital Signage?

Smart digital signage is digital signage that’s partnered with smart software platforms that update and manage content. Traditional digital signage requires manual updates to the sign’s content catalog. With a smart digital sign, users can update the content remotely via an internet connection. Some smart signage platforms even update content for you automatically, based on various data points and triggers. Smart digital signage can be anything from a video wall to a small screen outside a conference room.

What Makes Digital Signage Smart?

There is a big difference between digital displays and smart digital signage. Essentially, though, these differences boil down into four main points: 

  • Remote management. Digital displays force you to update on-site, either directly at the sign itself or via a PC kept on the premises. Smart digital displays will have a content management platform that allows you to update them remotely. You can update content from anywhere that you have an internet connection. That means you can update them from your desktop just as easily as you can update them from your phone on the beach. 
  • Content scheduling. Instead of manually updating content when you need to change the signage, a smart display allows you to schedule content updates as and when you need them. You can get as granular as you want, too. Schedule content for the holiday season in July, or advertise specials at a restaurant during happy hour every Wednesday. The software will make it easy to schedule content in advance, freeing up your time for other tasks.   
  • Business applications and data integration. Data integration is where smart signage really shines. You can use data sets to trigger updates to the signage. For example, you can update meeting room usage on the fly as team members book spaces on the company calendar. Or you can advertise how many special offers remain based on data from the cashpoint system. The software makes it easy to integrate data sets and create triggers for new content updates.
  • Security. Traditional digital signage was easy to hack, making it a target for digital vandalism and disturbances. Smart signage makes security a top priority, though. Software and digital display hardware provide multiple layers of protection to keep out unwanted hackers while giving those with access an easy way to update. 

As artificial intelligence and smart signage platforms continue to advance, smart digital signage will get even smarter. That means the capability of these signs will only get better for business owners who start embracing the advancements now. 

What is Smart Digital Signage Software?

Smart digital signage software is the platform used to update your digital screens. Platforms should offer cloud-based CMS so you can update the signage from almost any internet-enabled device such as a PC, laptop, tablet, or smartphone. Using cloud-based digital signage also means you won’t require any of the bulky and expensive hardware associated with traditional digital signage. The content management platform should be user-friendly, making it simple for any trained member of staff to upload new content. Platforms like EnGage CMS will also offer reporting features to help you optimize future signage campaigns.

Looking for smart digital signage software that offers all of this and more? Learn more about EnGage CMS.

Benefits of Smart Digital Signage

There is a reason the smart digital signage industry is booming. Organizations are seeing first-hand the benefits of installing dynamic signage in their facilities. This is about more than just looking good; it’s about maximizing internal and external customer engagement to boost ROI. Here’s how:

Catch Customers’ Attention with Captivating Displays

Static signage is easy to overlook, no matter how well-designed it is. Printed signs are no match for the lure of someone’s tablet or smartphone. But a digital display is. With bright, easy-to-read, and top picture quality, organizations can capture attention even in crowded, busy environments. Digital signage case studies show that smart signage can help do things like boost average sales amounts. 

Create Custom Content

Smart displays allow you to instantaneously update your signage. The smart signage software can even do it for you. Integrate custom content updates with tweets, Instagram posts, or even something as simple as the weather. Platforms make it easy to manage your customer content with a few clicks so signage updates are easier, faster, and better than ever. 

Instant Troubleshooting to Maximize Uptime

Digital displays are only useful when they are working. A broken or blank sign can actually hurt an organization’s reputation, so uptime matters. Smart displays offer real-time troubleshooting solutions, giving users notifications that something is wrong and taking action to correct it. This can help maximize the uptime of the display, thus maximizing the impact of the signage and making it more cost-effective. 

Industries are embracing smart digital displays for a reason. They work to attract customer attention, provide better information, increase engagement, and give businesses more powerful marketing options. If you’d like to learn more about putting smart signage in your facility, get in touch with the ComQi team today to learn more about our powerful digital signage solutions.