Let’s be honest — no one likes going to the doctor. A poor patient experience usually starts in the waiting room, where people impatiently sit on uncomfortable furniture, staring at drab walls, with nothing to distract them from anxiety about their appointment except for an outdated magazine or two. If there’s a long line to…

In this highly-digital world, people are used to receiving messages that use video, music, and scrolling text to capture their attention. With this in mind, many companies are adopting digital signage to share their internal and external corporate communications. There’s more to it than just wanting to stay on-trend — digital signs are a powerful…

In a competitive retail landscape, brick-and-mortar stores need to find innovative ways to create a special in-store experience to attract shoppers. So how do you get shoppers to close their laptops and come to your stores instead? More and more savvy retailers are turning to digital signage to create a unique and memorable experience. Digital…

Using Digital Signage to Improve Buyer’s Journey in Retail Settings With the popularity of online shopping continuing to rise, brick-and-mortar stores have to raise the bar on the in-person shopping experience to attract and retain customers. From eye-catching window displays that drive potential buyers into the store, to cleverly deployed in-store digital advertising campaigns, digital…

If an eye-catching digital display has ever influenced you to make an impulse purchase at the register, helped you find your way through a large building, or kept you entertained with health tips while waiting for a doctor’s appointment, then you know the power digital signage screens have to inform and entertain. The uses for…

Digital signage is an effective tool for attracting potential customers, increasing sales, and creating a unique and memorable experience that leads to repeat business and positive buzz. At the heart of any digital signage solution is a content management system, or CMS. If you are new to the world of digital signage, it’s important to…